{"title":"Bloom Collection","description":"","products":[{"product_id":"breeze-cotton-mid-calf","title":"Breeze Cotton Mid-Calf — Bloom Collection","description":"\u003ch3 style=\"text-align: center;\" data-end=\"1599\" data-start=\"1373\"\u003e\n\u003cspan\u003eThis is the dress that transforms any hot day into a light, breezy one.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe natural cotton delivers that fresh feel that makes all the difference, while the soft print and butterfly sleeves add a feminine touch that never goes unnoticed.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt's the perfect piece for anyone wanting to look effortlessly put-together.\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-end=\"1663\" data-start=\"1601\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"ds-markdown-paragraph\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWhy does it convert?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\" style=\"text-align: center;\"\u003e\u003cspan\u003e100% cotton → real comfort, no stuffy feeling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: center;\"\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eButterfly sleeves → beautiful movement and a romantic aesthetic\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: center;\"\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eFit \u0026amp; flare → shapes the bust and gives the right amount of fluidity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: center;\"\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eElegant midi length → works for any occasion\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: center;\"\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eDelicate print → a fresh look that photographs beautifully\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\" data-end=\"1986\" data-start=\"1665\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"2174\" data-start=\"1988\"\u003e\u003cstrong\u003eIdeal for those who want:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e✔ A lightweight dress for warm weather\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Something pretty, comfortable, and natural\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ An easy-to-style piece, perfect for travel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ A feminine look without being overdone\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"2174\" data-start=\"1988\"\u003e \u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\" style=\"text-align: center;\"\u003e\u003cstrong\u003eHow it feels to wear:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\" style=\"text-align: center;\"\u003e\u003cspan\u003eInstant freshness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\" style=\"text-align: center;\"\u003e\u003cspan\u003eNatural lightness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\" style=\"text-align: center;\"\u003e\u003cspan\u003eA fluid, elegant look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\" style=\"text-align: center;\"\u003e\u003cspan\u003eAll-day comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\" style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/Beige_Clean_Size_Chart_Instagram_Post_1_11164658-07ee-48a6-af63-ff38fae2b70e.webp?v=1763596089\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vellure","offers":[{"title":"Pink \/ XS-S","offer_id":42556187377727,"sku":"14:175#Pink;5:872#XS-S","price":74.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M-L","offer_id":42556187410495,"sku":"14:200004890#Blue;5:361386#M-L","price":74.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XS-S","offer_id":42556187443263,"sku":"14:200004890#Blue;5:872#XS-S","price":74.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M-L","offer_id":42556187476031,"sku":"14:175#Pink;5:361386#M-L","price":74.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/main_20.webp?v=1779840015"},{"product_id":"the-sage-garden","title":"The Sage Garden — Bloom Collection","description":"\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003e\u003cstrong\u003eEvery woman deserves a dress that was made with her in mind. Not adjusted, not scaled up — actually designed for her shape, her presence, and the way she wants to feel when she walks into a room.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eThe Sage Garden was chosen for exactly that reason.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eA sweet, feminine mini with delicate lace splicing and a beautifully crafted backless detail, this dress balances softness with a quiet confidence. The intricate embroidery at the back adds a touch of artistry that most dresses at this price point simply don't bother with — a detail you might not notice immediately, but everyone else will when you walk away.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eThe slight stretch polyester moves with your body rather than against it, holding its shape through long days without pulling or shifting. The regular fit is genuinely regular — not a compromise, not an afterthought, but a cut that flatters curves with intention.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eWear it across all seasons. Style it up, style it down. It adapts to you — not the other way around.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003ePart of the Bloom Collection, The Sage Garden was selected because beautiful dresses with real design details should never stop at a size 12. Every woman in this collection deserves to bloom.\u003c\/h4\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/The_Sage_Garden_Bloom_Collection.webp?v=1773102939\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Vellure","offers":[{"title":"green \/ 2XL","offer_id":42977313914943,"sku":"14:175#light green;5:200000322","price":54.99,"currency_code":"GBP","in_stock":true},{"title":"green \/ 1XL","offer_id":42977313947711,"sku":"14:175#light green;5:12668979","price":54.99,"currency_code":"GBP","in_stock":true},{"title":"green \/ 4XL","offer_id":42977313980479,"sku":"14:175#light green;5:200000990","price":54.99,"currency_code":"GBP","in_stock":true},{"title":"green \/ 3XL","offer_id":42977314013247,"sku":"14:175#light green;5:115781","price":54.99,"currency_code":"GBP","in_stock":true},{"title":"green \/ 5XL","offer_id":42977314046015,"sku":"14:175#light green;5:200000991","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/Main_6.webp?v=1779839146"},{"product_id":"sage-bloom-dress","title":"Sage Bloom Dress — Bloom Collection","description":"\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003e\u003cstrong\u003eSome dresses feel like they were made for a slower pace. Sunday mornings, farmers' markets, countryside walks, long lunches that stretch into the afternoon. The Sage Bloom Dress is one of those.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eA vintage-inspired floral mini with a relaxed, loose fit and full sleeves, this is the dress for women who want to look effortlessly put-together without sacrificing comfort. The V-neckline is flattering without being dramatic. The A-line silhouette skims rather than clings — giving you freedom of movement and a shape that works across a wide range of figures. The floral print is the kind that feels nostalgic in the best possible way — considered, characterful, and quietly beautiful.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eWhat sets it apart is its versatility. Lightweight polyester that works across all seasons means this isn't a dress you wear twice in July and forget about. Layer it over a roll-neck in autumn, wear it bare in summer — it adapts.\u003cbr\u003e\u003cbr\u003e\u003cimg class=\"detail-desc-decorate-image\" src=\"https:\/\/ae01.alicdn.com\/kf\/Ac270ee52bd774c01a658b2de85563c47c.jpg\"\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eAvailable in sizes S through XXXL, the Sage Bloom Dress was chosen for its generous size range as much as its aesthetic. Because beautiful dresses should be for everyone.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003ePart of the Bloom Collection — our curated edit of floral dresses selected for women who dress with intention.\u003c\/h4\u003e\n\u003ch4 class=\"detailmodule_image\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003cdiv class=\"detailmodule_image\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Vellure","offers":[{"title":"Purple \/ XXXL","offer_id":42977314439231,"sku":"14:496;5:4183","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Rose \/ S","offer_id":42977314471999,"sku":"14:29;5:100014064","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ XL","offer_id":42977314504767,"sku":"14:496;5:100014065","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ XXL","offer_id":42977314537535,"sku":"14:496;5:4182","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Rose \/ XL","offer_id":42977314570303,"sku":"14:29;5:100014065","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Rose \/ XXL","offer_id":42977314603071,"sku":"14:29;5:4182","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Rose \/ M","offer_id":42977314635839,"sku":"14:29;5:361386","price":24.99,"currency_code":"GBP","in_stock":false},{"title":"Rose \/ L","offer_id":42977314668607,"sku":"14:29;5:361385","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Rose \/ XXXL","offer_id":42977314701375,"sku":"14:29;5:4183","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Green \/ S","offer_id":42977314734143,"sku":"14:175;5:100014064","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Green \/ XL","offer_id":42977314766911,"sku":"14:175;5:100014065","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Green \/ XXL","offer_id":42977314799679,"sku":"14:175;5:4182","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Green \/ M","offer_id":42977314832447,"sku":"14:175;5:361386","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Green \/ L","offer_id":42977314865215,"sku":"14:175;5:361385","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ M","offer_id":42977314897983,"sku":"14:496;5:361386","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ L","offer_id":42977314930751,"sku":"14:496;5:361385","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Green \/ XXXL","offer_id":42977314963519,"sku":"14:175;5:4183","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ S","offer_id":42977314996287,"sku":"14:496;5:100014064","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/main_5.webp?v=1779839048"},{"product_id":"midnight-bloom-mini","title":"Midnight Bloom Mini — Bloom Collection","description":"\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003e\u003cstrong\u003eThere's a certain kind of dress that looks like you put in effort, even when you didn't. The Midnight Bloom Mini is exactly that.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eA striking printed mini with a square neckline and delicate spaghetti straps, this dress is built around an empire waist and A-line silhouette — the combination that flatters nearly every figure by drawing attention to the narrowest point and flowing freely from there. No clinging. No adjusting. Just a shape that works.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eThe lace-up detail adds a considered edge — the kind of subtle touch that makes an outfit feel curated rather than thrown together. Lightweight polyester-spandex keeps things comfortable through warm days, while the sleeveless cut and mini length make it equally at home on the beach or at a rooftop bar as the sun goes down.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003ePullover styling means you're dressed in moments. No hooks, no zips, no fuss.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003ePart of the Bloom Collection — our hand-curated edit of floral and printed dresses chosen for women who want to look intentional without overthinking it. The Midnight Bloom Mini was selected for exactly that reason.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eWear it with sandals for afternoon plans, or dress it up with heels when the evening calls for something more.\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/Midnight_Bloom_Mini_Bloom_Collection.webp?v=1773102892\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e","brand":"Vellure","offers":[{"title":"WHITE \/ L","offer_id":42977315815487,"sku":"14:29;5:361385","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"WHITE \/ M","offer_id":42977315848255,"sku":"14:29;5:361386","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"WHITE \/ XL","offer_id":42977315881023,"sku":"14:29;5:100014065","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":42977315913791,"sku":"14:10;5:361385","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ M","offer_id":42977315946559,"sku":"14:10;5:361386","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"WHITE \/ S","offer_id":42977315979327,"sku":"14:29;5:100014064","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":42977316012095,"sku":"14:10;5:100014065","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"black \/ L","offer_id":42977316044863,"sku":"14:193;5:361385","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"black \/ XL","offer_id":42977316077631,"sku":"14:193;5:100014065","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ S","offer_id":42977316110399,"sku":"14:10;5:100014064","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"green \/ XL","offer_id":42977316143167,"sku":"14:175;5:100014065","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"black \/ S","offer_id":42977316175935,"sku":"14:193;5:100014064","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"black \/ M","offer_id":42977316208703,"sku":"14:193;5:361386","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"green \/ S","offer_id":42977316241471,"sku":"14:175;5:100014064","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"green \/ L","offer_id":42977316274239,"sku":"14:175;5:361385","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"green \/ M","offer_id":42977316307007,"sku":"14:175;5:361386","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/Main_4.webp?v=1779838927"},{"product_id":"rosewood-bloom-maxi","title":"Rosewood Bloom Maxi — Bloom Collection","description":"\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003e\u003cstrong\u003eSome dresses ask to be noticed. This one simply is.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eThe Rosewood Bloom Maxi is a floor-length floral dress that does what so few manage — it feels relaxed and refined at the same time. A sleek sheath silhouette with a natural waist skims your figure without clinging, while the spaghetti-strap, strapless neckline draws the eye upward with quiet elegance. The ankle-length cut is deliberately unhurried. Grounded. Grown-up.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eMade from a lightweight polyester-spandex blend with a gentle stretch, it moves with you rather than against you — cool enough for spring afternoons, polished enough for summer evenings. The floral print is bold where it needs to be and effortless where it counts.\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/Rosewood_Bloom_Maxi_Bloom_Collection.webp?v=1773102858\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003ePullover styling means no fastenings, no fuss. Just slip it on, and it's done.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003ePart of our hand-curated Bloom Collection — an edit of floral dresses chosen for women who want to look intentional, always. The Rosewood Bloom Maxi earned its place immediately.\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eWear it to an outdoor dinner, a summer celebration, or anywhere you want to feel like the best version of yourself without having tried too hard.\u003c\/h4\u003e\n\u003ch4 class=\"detailmodule_image\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003cdiv class=\"detailmodule_image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"detailmodule_image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"detailmodule_image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"detailmodule_image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"detailmodule_image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"detailmodule_image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"detailmodule_image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Vellure","offers":[{"title":"Blue \/ XS","offer_id":42977316438079,"sku":"14:173;5:872","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":42977316470847,"sku":"14:1052;5:361386","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ S","offer_id":42977316503615,"sku":"14:1052;5:100014064","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XS","offer_id":42977316601919,"sku":"14:1052;5:872","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L","offer_id":42977316634687,"sku":"14:1052;5:361385","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"green \/ XS","offer_id":42977316667455,"sku":"14:175;5:872","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ S","offer_id":42977316765759,"sku":"14:173;5:100014064","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ L","offer_id":42977316798527,"sku":"14:173;5:361385","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ M","offer_id":42977316831295,"sku":"14:173;5:361386","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"green \/ L","offer_id":42977316962367,"sku":"14:175;5:361385","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"green \/ M","offer_id":42977316995135,"sku":"14:175;5:361386","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"green \/ S","offer_id":42977317060671,"sku":"14:175;5:100014064","price":34.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/main..webp?v=1779838825"},{"product_id":"the-azure-dream-bloom-collection","title":"The Azure Dream — Bloom Collection","description":"\u003ch3 style=\"text-align: center;\" class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eYou know that dress you picture when summer finally arrives? Effortless, beautiful, and exactly right the moment you put it on. That's this one.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 style=\"text-align: center;\" class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Azure Dream features a sweeping spaghetti-strap neckline, a flattering A-line silhouette that skims the waist and falls just above the knee, and a subtle backless detail that adds quiet drama without trying too hard. The lightweight polyester keeps you cool all day, while the delicate floral print — refined, never overwhelming — makes every moment feel considered.\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 style=\"text-align: center;\" class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePullover styling means you're dressed and out the door in seconds. No fastenings, no fuss. Just you, looking exactly as you intended.\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 style=\"text-align: center;\" class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePart of our hand-curated Bloom Collection, The Azure Dream wasn't chosen by chance — it earned its place. We are dress specialists, and every piece we stock is selected for how it actually falls on a real woman's body.\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 style=\"text-align: center;\" class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWear it to a coastal lunch, a summer wedding, or a long golden afternoon with nowhere particular to be. However you wear it, you'll feel it.\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/The_Azure_Dream_Bloom_Collection.webp?v=1773102809\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eYour summer dress. Right here.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Vellure","offers":[{"title":"Blue \/ XL","offer_id":42977322467391,"sku":"14:173;5:100014065","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XXL","offer_id":42977322500159,"sku":"14:173;5:4182","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XS","offer_id":42977322532927,"sku":"14:10;5:872","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ S","offer_id":42977322565695,"sku":"14:10;5:100014064","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XS","offer_id":42977322598463,"sku":"14:173;5:872","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ S","offer_id":42977322631231,"sku":"14:173;5:100014064","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":42977322663999,"sku":"14:173;5:361386","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":42977322696767,"sku":"14:173;5:361385","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"black \/ XS","offer_id":42977322729535,"sku":"14:193;5:872","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"black \/ S","offer_id":42977322762303,"sku":"14:193;5:100014064","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"black \/ M","offer_id":42977322795071,"sku":"14:193;5:361386","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"black \/ L","offer_id":42977322827839,"sku":"14:193;5:361385","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ M","offer_id":42977322860607,"sku":"14:10;5:361386","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":42977322893375,"sku":"14:10;5:361385","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":42977322926143,"sku":"14:10;5:100014065","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XXL","offer_id":42977322958911,"sku":"14:10;5:4182","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"black \/ XL","offer_id":42977322991679,"sku":"14:193;5:100014065","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"black \/ XXL","offer_id":42977323024447,"sku":"14:193;5:4182","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/main.webp?v=1779838745"},{"product_id":"the-petal-string-bloom-collection","title":"The Petal \u0026 String — Bloom Collection","description":"\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003e\u003cstrong\u003eThere's a particular kind of dress that feels like it was made for wandering. For cobblestone streets, open-air markets, garden afternoons, and every unhurried moment in between. This is that dress.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eThe Petal \u0026amp; String is a mid-calf floral with puff sleeves, a ruffled neckline, and a drawstring waist — three details that together create something effortlessly romantic without tipping into costume. The puff sleeves add volume at the shoulder in the way that actually flatters, balancing the hips and creating a silhouette that feels vintage-inspired and entirely modern at the same time.\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eThe drawstring waist lets you define your shape exactly as you like — cinched when you want it, relaxed when you don't. The ruffled neckline frames the face softly, adding femininity without fuss. And the mid-calf length sits in that perfect place between mini and maxi — enough coverage to feel elegant, enough ease to feel free.\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/The_Petal_String_Bloom_Collection.webp?v=1773102709\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003eLightweight polyester in a loose fit means this one works across all seasons — layer it in cooler months, wear it bare when the sun arrives. The floral print does the rest.\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: center;\"\u003ePart of the Bloom Collection — curated for women who want to dress beautifully without overthinking it.\u003c\/h4\u003e","brand":"Vellure","offers":[{"title":"WHITE \/ S","offer_id":42977659879487,"sku":"14:29;5:100014064","price":39.99,"currency_code":"GBP","in_stock":false},{"title":"WHITE \/ XL","offer_id":42977659912255,"sku":"14:29;5:100014065","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"WHITE \/ XXL","offer_id":42977659945023,"sku":"14:29;5:4182","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"WHITE \/ M","offer_id":42977659977791,"sku":"14:29;5:361386","price":39.99,"currency_code":"GBP","in_stock":false},{"title":"WHITE \/ L","offer_id":42977660010559,"sku":"14:29;5:361385","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/files\/loira-com-vestido_3_11zon.webp?v=1776897239"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2809\/2223\/collections\/Mother_s_Day_Romantic_Floral_Banner_1.webp?v=1776213290","url":"https:\/\/byvellure.com\/collections\/bloom-collection-copia.oembed","provider":"Vellure","version":"1.0","type":"link"}